Our journal

Notes from the field

Opinions on marketing and positioning, posted first on LinkedIn, written the way we would actually say them out loud to your face.

22 July 2026

Somebody should show Mahindra the real numbers on India's toxic waste problem.

even tho not my cuppa tea,

(https://lnkd.in/d9hXvyWP)

js came across this post -- about Mahindra company expressing interest in investing on startups who are head over heels in cleaning India.. wish someone cud send him some real statistics of the level of Indian government approved medical and toxic waste is ripening the wallets of scumlords..

A Google search results page for the query india imports toxic medical wastes, showing headlines from The Hindu, Down To Earth, Corpseed, The Times of India, and orfonline.org about India's toxic and medical waste import problem
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19 July 2026

This win has a dozen names behind it, and only one of them is mine.

i hv a policy in marketing.. unfortunately totally against marketing in itself..

thy mouth not praise thee..

kind of similar verse in proverbs | bible, but i stand t ground in almost all spheres..

but this is a team work.. a team of selected individuals who accept to stand with me when we r just nowhere to be found.. so it becomes my obligation to share their achievements in a collective tag name..

this is our first client and so many hiccups still as every SMB on this earth is still finding it's way in internal structuring n outside recognition -- both at t sametime..

we entered n not only sustained t metrics but improved it against t odds..

may not be t heights of Burj Khalifa but yes, from t point where Dubai thot of a likely mirage but worked in it till it became its identity..

habeebi, we're in 😊

#seoresults #websitespeed #pagespeed #webdevelopment #googleranking #aicitation #startup #hfo80

Client results screenshot, image 1 of a 5 part series Client results screenshot, image 2 of a 5 part series Client results screenshot, image 3 of a 5 part series Client results screenshot, image 4 of a 5 part series Client results screenshot, image 5 of a 5 part series
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18 July 2026

Grit looks the same everywhere, whether it is Muhammad Ali or Steve Jobs.

whnvr i ead abt him, one thing tat never misses t spot is his #grit to not only prove himself, but to prove t world tat his vision is best for t whole world..

i often compare him with #MuhammadAli, one of his famous quote is "I am the greatest. I said it even before I knew it" n from t interviews of his siblings n close n/ws it is very evident, tat he trusted in wat he was n how different his mastery was..

.. t same frequency wch, worlds apart #stevejobs also reciprocated..

(original post)

A small doodle of a boy sitting at his desk with paper and pen
02 July 2026

Nobody smirking about your flexible hours knows what a founder actually trades for them.

ppl in my client's place often smirk, whining, u can come anytime u wish, u can take any days off n u can define ur own timings,

least they know tat being an entrepreneur is double t errands, double t sweat, while a monthly pay isn't assured..

but every drop of sweat tastes sweet at t end..

here's to everyone who sails t same boat..🍺

A small doodle of a boy sitting at his desk with paper and pen
18 June 2026

Most businesses don't have a marketing problem. They have a clarity problem.

One of the most expensive assumptions in business is: “If sales are slowing, we need more marketing.”

Over the years, we have observed that many businesses do not suffer from a marketing deficit. They suffer from a clarity deficit. The market is often unsure of what the business actually does, why it is different, who it serves best, and why it should be trusted.

In such situations, more campaigns, more websites, or bigger advertising budgets rarely solve the underlying issue. Growth becomes difficult when the business itself is not clearly understood by the market.

Before investing in more activity, it is worth asking a simpler question: “Have we correctly identified the real bottleneck?”

The answer often changes everything.

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16 June 2026

Everything In Between, Episode 01: A Regular Customer

An illustration of a woman in a white abaya with red embroidered trim, sitting in a boutique chair and examining fabric samples, with garments hanging in the background

Some business relationships end because of pricing.

Some because of quality.

This wasn't one of them.

Full story: read it on Facebook.

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How we work

01

Clarity first.

We distill your brand down to its most potent, undeniable essence.

02

Then visibility.

We place your message precisely where your ideal clients are looking.

03

Then growth.

We optimize, scale, and compound your results month over month.

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